In the article ’The Making of a Design Thinker’ by Tim Brown the thesis is: ‘Only gradually did I come to see the power of design not as a link in a chain but as the hub of a wheel’. He came to the world with various sets of operational principles, and at the end he comes to a way of creative potential and productivity. I agree with him. His opinion imposes to my vision of the design process. Any time when I want to do something creative or an interesting design I start to think a lot of this idea and it takes time, but without the ‘powerful way of thinking’ you can’t use all your fantasy and new vision. I began to reflect about each project, and now I use it as a way of describing a set of principles, which can be applied by various people to a wide range of problems.

Brown was completely right when he said: ’the reasons underlying the growing interest in design are clear. As the center of economic activity in the developing world shifts inexorably from industrial manufacturing to knowledge creation and service delivery, innovation has become a survival strategy’. Yes-the innovation became a strategy of a survival, because every company, big or small, tries to do design things now, even when they open a new position in their company they now hire creative designers. The developing of design reflects a growing recognition on a part of today’s business leaders, to who design is very important.

Design – is a means of research of new opportunities. With the help of design, business began to be more favorable, and also our own life is richer and has more variety… With ‘design thinking’ our world became better!